ABOUT US

"Nu" is a coined word that combines the "u" from "used" and the "N" from "new".

It has the meaning of maintaining and remaking used clothes, which were originally small, to reinvent them into something new and big.

It also has the meaning of "sewing".

The brand concept is,

"From thrown away to One and only"

The fashion industry today has been criticized as an industry with a very large environmental burden due to the increase in resource and energy consumption and shortening of life cycles caused by mass production, mass consumption, and mass disposal, and has become an international issue.

In addition, efforts to create sustainable fashion that takes into consideration the environmental burden from the production, wearing, and disposal of clothing have been rapidly expanding in recent years.

We also unconsciously throw away clothes that we no longer need in our daily lives.

Among them, there are probably many that are still in a wearable condition and can be revived with a little repair.

"Nu" was launched in August 2024 as a sustainable brand that focuses on discarded clothing and transforms it into one and only and valuable products through maintenance and remake by artisans.